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Banks using social media to engage, retain customers

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Banks to engage the social media tie customers

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Home > Finance with social media to engage> banks retain customers

Banks to engage the social media tie customers

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Posted: 24 June 2010 | Comments: 0
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Many financial institutions now offer new, convenient services through social media platforms to attract new customers and increase customer loyalty in banks to Bankrate.com.

The source says Vantage Credit Union has recently launched its product tweetMyMoney on Twitter. With SMS, the credit union, customers can access their balances, make transfers or kept an eye on all checks or deleted. The bank then uses Twitter direct message feature to send back a response to the tweet is not published to the entire community.

The Bank also has new safety features by helping authentication codes at the end of messages implemented to prevent fraud. "There is nothing else than the type of information transmitted on ATM receipts," Mark Schwanhäußer, senior analyst at Javelin Research, said the source. "It's not something that would be easily picked up by someone else and exploited."

Analysts also said the source, which reduces the small number of customers with the service security concerns, but if the program was expanded, would also increase security risks.

Bankrate.com says technology company Fiserv has developed a banking application for Facebook called MyMoney. It enables bank customers to check account balances and history, and to apply for a loan. "People spend 25 minutes a day on Facebook, and this enables them to information from the website they are already in access," Scott Bowen, Director of Business Development at Fiserv, said Bankrate.com

Other banks, such as Addison Avenue Federal Credit Union, has social media networks are used to improve consumer education and customer service. The source says a number of group discussions by the bank address various topics such as making the improvement of society could and suggestions about how to pay off debts run.

The Credit Union also comes with an iPhone online banking application in the coming months.

Bankrate.com said that, larger banks like Wells Fargo to help with social media to improve customer service. The branch office in San Francisco says it is a Twitter feed, so that customers ask bank employees real-time questions. The branch vice president, said the source, which enables them to listen to customer needs and resolve any problems quickly and effectively.

Recent studies from both Omniture and Gartner have an increasing trend of companies over the power range is shown in social media for marketing and customer service. Omniture study found that nearly 70 percent of companies who use social media technology were in their marketing efforts.

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Tony Coretto –
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Tony Coretto has worked on a variety of key issues in marketing database design, segmentation, householding and distributed data marts. One of his main goals is to reduce costs, inefficiency and frustration and promote customer satisfaction through the development of tools and techniques for better communication between marketing managers and systems development teams. Tony is a cum laude, Phi Beta Kappa graduate of Harvard College, was a graduate of the University Fellow at Stanford University and is a member of the World Entrepreneurs Organization (WEO), the Bank Marketing Association and other industry. He has been quoted in Inc. Magazine, and has led to in-house seminars for banks to database marketing.

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Tony Coretto has worked on a variety of key issues in marketing database design, segmentation, householding and distributed data marts. One of his main goals is to reduce costs, inefficiency and frustration and promote customer satisfaction through the development of tools and techniques for better communication between marketing managers and systems development teams. Tony is a cum laude, Phi Beta Kappa graduate of Harvard College, was a graduate of the University Fellow at Stanford University and is a member of the World Entrepreneurs Organization (WEO), the Bank Marketing Association and other industry. He has been quoted in Inc. Magazine, and has led to in-house seminars for banks to database marketing.

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