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Would Amazon be the loser if it challenges Apple iPad?

Would Amazon be the loser if it challenges Apple iPad?

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Home Page > Technology > Gadgets and Gizmos > Would Amazon be the loser if it challenges Apple iPad?

Would Amazon be the loser if it challenges Apple iPad?

Posted: 16 May 2011 | Comments: 0
|

Recently, some report that Amazon launch its Tablet PC in the next six months. As we all know, there is no pill that until now have been iPad rivals. Although many other branded electronics supplier such as Motorola and Samsung sell their tablet products on the market, Apple iPad still takes the lion's share to around 70 percent. Would Amazon be the loser if it challenges Apple iPad?

According to experts, could the price of future tablets from Amazon iPad break price barrier. Some reports say his only half of each unit price of an iPad. If it's true, Amazon tablet between $ 200 and $ 250 would be sold.

This means that Amazon has found one of the most important aspects to fight against Apple. Leaving current competition iPad almost nothing, especially after iPad 2 went into the market. In addition to first-mover advantage and the entire chain, Apple iPad 2 price strength. Apple never ceases to better themselves. That's why Apple always a leader in the world of consumer electronics and related industries could "development such as iPod, iPhone and motivate iPad accessories .

However, the price is still a breakthrough point for those who use their tablets have good market prospects want. Xoom Motorola and RIM playbook was evidence of the importance of price in the Tablet PC market. Due to the high prices on the Xoom is not sold as well as expected, while 50,000 units sold playbook in his first day of the sale.

Amazon also has distribution advantage than Apple. Unlike the sale of smart-mode phones, users like to go to the retailers to buy tablet PC. In accordance with a survey that is to buy on Tablet PCs, 33 percent of people prefer to buy iPads in Apple retail store and almost 19 percent of users choose to buy from Amazon. Less than 10 options of purchase, Amazon is the second largest platform. This could not show how Amazon is advantageous compared to other challengers is Amazon.com influential.

The development of the Apple Store in Amazon's amazingly fast. According to some reports, the number of applications grows 3800-7500 in weeks. What is more, some experts predict that Amazon to offer Tablet PC, the possibility of multiple services, including MP3 shops, discussions, stores Cloud Drive, instant video, etc. Amazon has had more powerful resource than Apple.

Amazon's Kindle has proven successful, as Amazon is influential. IPad after release, quite a few experts that Kindle could be suppressed. However, Amazon is still developing its software source. This arouses the attention of people on Amazon's marketing flexibility and ability unassailable.

Amazon still an opportunity, Apple iPad defeat when it comes in tablet PC market. Who will be the losers in the future? Probably Apple or Amazon.

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Linda –
About the author:

Linda has in the marketing field for over 10 years. Now she works in a marketing department in a company in Shanghai, China, to its products including small electronics, gadgets, apparel and accessories, health & beauty, iPad accessories, computers & networks, promoting video games , etc.

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