The preparation was meticulous, ground carefully washed tactics Braund vision and McCale's List, with Skinner suit as the midfield pivot, a pre-match dinner with rice and chicken in a trendy bistro down by an orange juice and a peaceful setting, the pool, a Churchill speech to the troops at the Liverpool Street parking in front of the inevitable victory against a bunch of mangy, mean age of Wapping hacks.

Manager Cameron Hall had slept well the night before the first football-PHA Media sale of the season, but only 10 seconds in his team's game against the News of the World, expanded his eyes in disbelief as the reality dawned.

Carefully laid plans disappeared as kick off drew near. The trendy bistro was Wetherspoons, the rice and chicken chili con carne and a lukewarm orange juice one pint of Kronenburg. The frame of the pool was all that remained of the euphoric reveries Hall's. It was also a pop £ 1.20.

When the team from the London PR agency , PHA Media United came, her opponent had already warmed up and in the starting blocks. Did not they say that they never practiced? You look fitter than we expected … regardless, we were representatives of the London cast off top sports PR agency; tie your laces and off you go.

It was like a knife through butter. A series of publicity agent on the head PHA Bank dropped, because our opponents produced an incisive attack only a few seconds into the game, which ended in a respectable finish too good for Tom 'The Cat' Mitchell in goal. 1-0 down and we had only just begun. Manager Hall was already with his crisis management options but a wild card substitution Brookes and was told to keep his tracksuit top and go for a ride on the sidelines.

It proved a wise decision, as the team of publicists responded in the form of a penetrating run and finish by Braund and for the next ten minutes the game was a war of attrition. As the tackles flew in Skinner found fire fighting with fire and Howard wide pressures. The attack could not have been as successful as the effective PR campaigns are used to they were exported, but they had to close the gap. It was soon 4-4, 8-8 and 14-12, the News of the World, and then his legs were tired. Brookes and Hall came on steel and adding that the midfield and there was little to separate the teams.

At times, Mitchell kept his side in the match with some impressive saves for an earlier own goal atone inexplicable, and there were some classic goals as Braund, McCale, Wetherupp Skinner, cracking hat-tricks. Hall was marshalling the midfield and Howard had slipped back intelligently in the defense to cover.

The game could either way, but the end result had been about 29-24 News of the World. A narrow vctory but a re-match certainly on the cards. Call us to recover just a few months.

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