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Yahoo! sets Records with The Royal Wedding

by Ariane Colenbrander

Yahoo! Sets Records with The Royal Wedding

Yahoo! Sets Records with The Royal Wedding

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Home Page > Technology > Electronics > Yahoo! Sets Records with The Royal Wedding

Yahoo! Sets Records with The Royal Wedding

Posted: May 06, 2011 | Comments: 0
|

Yahoo! Inc. drove its largest traffic numbers for a single event last week when the world turned to the company for coverage of the Royal Wedding. Over a 24-hour period on Friday, April 29, 2011, Yahoo! drove more traffic and video to its coverage of the wedding than any previous event.

Preliminary data shows that internal Yahoo! content sites serving Royal Wedding drove 400 million page views on Friday, slightly higher than the traffic levels experienced following the Japanese earthquake. Royal Wedding Yahoo! content delivered at a record-breaking 50 000 requests per second on Monday, seven times the average daily peak of approximately 7,500, and video traffic was 21% higher than the previous record. In comparison, there were approximately 33 000 requests-per-second following the Japanese earthquake and today, at press time, peak requests-per-second was40, 000 for content related to the death of Osama bin Laden. How to use Yahoo! drove approximately 30 million unique users, 27 million video streams and 2.6 million live video streams over the 24-hour period on Friday.

Royal Wedding Yahoo! content delivered at a record-breaking 50 000 requests per second on Monday, seven times the average daily peak of approximately 7,500, and video traffic was 21% higher than the previous record. In comparison, there were approximately 33 000 requests-per-second following the Japanese earthquake and today, at press time, peak requests-per-second was40, 000 for content related to the death of Osama bin Laden. How to use Yahoo! drove approximately 30 million unique users, 27 million video streams and 2.6 million live video streams over the 24-hour period on Friday.

In the last three months, coverage of the Royal Wedding and the Academy Awards has Demonstrated that Yahoo! is where global consumers come to be entertained with rich content no other online company offers. Similarly, when news breaks, Yahoo is the world's trusted source for in-depth coverage, from the ongoing crisis in Japan to the death of Osama bin Laden. Yahoo! is the number one online site, reaching 180 million unique users and maintains a portfolio of 10 number one sites in the U.S., including Yahoo! News, Yahoo Sports, Yahoo Finance, omg!, Yahoo Shopping, Yahoo Real Estate and Yahoo! TV (data: comScore March 2011). Yahoo! attracts more than 680 million users globally.

Similarly, when news breaks, Yahoo is the world's trusted source for in-depth coverage, from the ongoing crisis in Japan to the death of Osama bin Laden. Yahoo! is the number one online site, reaching 180 million unique users and maintains a portfolio of 10 number one sites in the U.S., including Yahoo! News, Yahoo Sports, Yahoo Finance, omg!, Yahoo Shopping, Yahoo Real Estate and Yahoo! TV (data: comScore March 2011). Yahoo! attracts more than 680 million users globally.

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